nyc two-er

Photo exhibit.
Augmented reality. 
Prints.

summary

NYC Two-er (pronounced "Tour") is a photography exhibit debuted in late 2014. Shot entirely on 35mm film, the artwork incorporates a double exposure process to offer new perspectives of New York City. 

The two-er takes the viewer to a deeper dimension with the use of augmented reality. Through a successful collaboration with Blippar, the exhibit allows viewers to scan each image with their smart device to enable augmented reality and have the artwork come to life.

Tasks:
  • conceptualization
  • ideation
  • photography
  • graphic design
  • branding
  • AR design
  • UX design
  • copywriting
  • packaging
  • print

artwork*


*Use Blippar app to scan each image. Available on Apple, Android, & Windows devices.