lumina

Apparel advertising.

summary

Lumina Clothing Co. is a US-made men's dry goods brand based out of Raleigh, NC. In early 2012 the brand needed advertising material to promote their identity and newly introduced shirts. The concept revolved around delivering an Americana aesthetic, classic tone, yet appeal to the young professional demographic.  

Tasks:
  • creative direction
  • photography
  • video production
  • campaign development
  • art direction

photography



video