instead of rent
Fashion blog. Culture magazine.
Instead of Rent (IORENT) began as a men's fashion and style blog launched in late 2012. It's concept revolved around inspiring mens style through a creative approach: All shoots were done in collaboration with local boutiques, brands, or retailers. Outfits were hand-picked and styled for each shoot. Models were purposely selected and shooting was done on location in and around the North Carolina Triangle area. All of which was done to promote men's fashion, local businesses, and the locations that could be found within the Triangle.
In 2014, the vision of IORENT shifted towards a print publication to better fulfill its vision of inspiring and promoting the culture of the Triangle.
- video production
- online campaign development
- creative direction
ISSUE 0: Prototype